Consumers expect AR and VR to merge with reality
28/06/2017 Category: Trends
Ericsson (NASDAQ: ERIC) has published its latest ConsumerLab report - Merged Reality - revealing insights into how consumers expect virtual reality (VR) and augmented reality (AR) to merge with physical reality, and that 5G will be a key technology for such experiences to become mainstream. The report reveals that when boundaries between people's perception of physical and virtual reality start to blur, this could result in a drastic impact on lives and society. The way we live, work, and consume information and media will fundamentally change.