Today we live in the New Telecoms World. The convergence of telecommunications, computing and the media industry is under way. Internet, mobility, availability and speed are thoroughly changing our lives. Communication at any time and in any place has become an imperative. A world like that is focused on the man and the technology is there to serve the man's needs and wishes.

Ericsson Nikola Tesla, as a member of the Ericsson Corporation, which is the world leader in telecom-munications, offers the communications technologies, solutions and services that make the lives of the contemporary man more productive and easier, leaving him more time for doing what he likes most. The New Telecoms World increases the quality of life, at the same time making the man more efficient.

Ericsson Nikola Tesla understands the needs of its customers and of the users of its solutions, services and equipment and in line with that the Company has set its goeal - be one of the main suppliers within the sphere of the New Telecoms World in Croatia and on the Company export markets. That is a realistic aim because the Company's experts have comprehensive knowledge in the area of the state-of-the art telecom solutions and services, which are the key to the business growth within our industry.

Mobile communications - the fastest growing global technology

We live in a very dynamic environment and it is no wonder that mobile communications have become the fastest growing global technology. Their strong growth is continuing and it is based on the increasing number of subscribers as well as on the migration to the multipurpose wide-band networks. During 2000 the number of mobile users grew by almost 50% and now it is between 700 and 715 million, while it is expected that during the year 2001 the number of mobile users will grow to the level between 920 and 950 million. The mobile phone has become the symbol of the life style, especially when the young are concerned. The experts expect that between 2001 and 2002 the number of mobile users will exceed the number of users within the fixed telephony.

At the same time the Internet has revolutionized the use of personal computers, connecting all the users in a global net. Today e-mail and web browsing have become an everyday thing, the same as watching TV. As far as business activities are concerned, the Internet has enabled the creation of entirely new companies, ways of work and business operations.

New technology that offers unanticipated opportunities

Today's development of technology supports the convergence of mobile communications and the Internet that will result in the third generation of mobile systems and services, or to put it shortly, 3G, based on the mobile Internet.

The dedication of the modern man to the mobile Internet can be seen through the success of the SMS services and WAP/i mode. There are over 13 billion of message sent in the world every day and the number of WAP phones increased over the last quarter of 2000 from 3 to 26 million. It is expected that during 2003 the number of users of the mobile Internet will surpass the number of subscribers to the fixed Internet.

The mobile Internet means a lot more than the access to the Internet over the mobile phone. The 3G mobile systems will make access to the mobile Internet services easier and more efficient. Also, the speed of access and of transfer of information will be increased. It will be possible to use several services at the same time.

The mobile Internet based on the Bluetooth tech-nology that ensures cordless connection of different devices will give us more freedom and increase our flexibility. It will change the way we communicate, do business and entertain ourselves. It will also make services more personalized and accessible in any place, at any time.

E-commerce, e-banking and video-conference have already initated creating the new global economy that will most certainly have a decisive influence on the way the business world and other spheres of human activity function. Let us mention only the possibilities that have been accessible thus far: people send e-mail, browse the Internet, read news, pay bills, shop, play computer games, book tickets for different events and book hotel accommodation, access local information on road conditions, weather, restaurants, sights, etc. The in-stallation of the mobile telecom systems in cars will bring the benefit of different services, which are useful when travelling, such as medical help, help on the road, remote failure control and the like. Mobile Positioning System (MPS) will ensure determining the location from which a call was placed without any modification of mobile phones being necessary. But, it is perhaps better to stop at this point because there are numerous examples. That is the mobile Internet. It will always be with you, providing you with personalized services and providing you a simple access to all information.
The only thing you need to do is to "click" on the button.

New communications architecture

New technologies and development strategies of the third generation of mobile systems will effect comprehensive communications network architecture. Together with the transport of voice, 3G will ensure data transport and mobile multimedia services that will be a hundred times faster then they are today, independently of the user location and time. The third generation enables fast radio access and services based on Internet Protocol (IP), integrating them in a unique telecommunications environment.

The appearance of the mobile Internet will not only bring changes in the sphere of mobile networks, but also in the domain of fixed telephony. To provide users with access to personalized services we need a multiservice network structure. That is why fixed network operators implement new solutions (ENGINE concept) creating powerful multiservice optical networks - the key element for access to the mobile Internet. The end user will still experience the mobile Internet over his mobile phone, but soon the mobile phone will have the features of a small personal computer. There already are models with a bigger screen on which we can see Internet content (WAP). But video-phones that will enable us to see on the screen the person we are talking to or communications terminals that will be worn as today we wear wrist-watches will soon become an everyday thing. The introduction of the mobile Internet is no longer a question of technical, but economic viability.

Ericsson Nikola Tesla - leading mobile Internet supplier in the region

Who would not like to be an active participant of the new communications world that offers opportunities we could hardly imagine, the world of the mobile Internet towards which Ericsson Nikola Tesla is oriented?

Very soon when the features ensured by 3G mobile systems are included in the services offered by many different companies there will appear new forms of creating profit. They will depend in many ways on the network operators, Internet providers and other 3G suppliers. However, the whole business and realized profits will be based on communications technology of this generation, i.e. on the mobile Internet.

The company Ericsson Nikola Tesla has therefore set as one of its main goals to take the leading position in the area of the mobile Internet on the home market and in the countries of Central and Eastern Europe.

This company in Croatia is a member of the globally well-known Ericsson Corporation, which plays the leading role on the quickly expanding the mobile Internet market. The ten greatest global mobile operators are Ericsson's customers and 40% of all mobile calls in the world are placed over the Ericsson equipment. Also, Ericsson holds a large part of the global GPRS and 3G market, it has a considerable advantage in servicing any operator in the world and it has the systems, terminals, applications and services required for the introduction of the mobile Internet. Ericsson 3G systems are based on standardized interface enabling full compatibility and integration with products offered by other suppliers.

The success of Ericsson Nikola Tesla is built on their experts' knowledge and innovations. Thanks to the competencies of its experts the Company keeps getting more corporate responsibilities on many markets.

Ericsson Nikola Tesla offers the total Ericsson products and services portfolio. But Ericsson Nikola Tesla offers more than that. It offers a selection of total communications solutions and services, mobile Internet software development, application and tool design, a whole range of consulting services and support services, respecting the business demands of its home and foreign customers with whom the Company builds a strong partnership.

Along with increasing the quality of life, the orientation towards the mobile Internet and intelligent networks contributes to considerable reduction of the technological impact on the environment. We are oriented towards the constant technological advancement based on the principles of sustainable development, which implies satisfying the present-day needs while leaving enough room for the growth of future generations.